23 times the reach, from a page that had gone dead.

Where they started

The website was dead and the Facebook page had not moved in over a year. The entire back catalogue — every post the page had ever made — had managed 822 views and not a single like across fourteen months.

What we built

We rebuilt the website and took over the page. Rather than posting stills and links, we went with video of the actual work, because that is what the audience stops for. Seven pieces over seven weeks, with a lead path wired in behind the site.

• New website, built and indexed
• Facebook page taken over and published properly
• Video-first, because the data said so
• Enquiry capture wired to their inbox

What happened

18,937 views across seven videos, against 822 for everything the page had ever posted before us. That is 23 times the reach in seven weeks, and one post alone did thirteen times the entire back catalogue. With 76 followers, those videos reached roughly 249 times their own audience, which means almost all of it is new people. A page that had been dead for over a year is now the best marketing they own, and it runs to a schedule rather than whenever someone remembers.