Where they started
Jaylon knew their industry better than anyone, but that knowledge never made it out. Marketing was whatever somebody found time for, which in a busy industrial business means it does not happen.
What we built
We built and now run their email marketing engine. Each month the content is researched and written, published to their WordPress site, sent out through Mailchimp, and posted to LinkedIn and Facebook. It runs on a schedule, with a human approving before anything goes live.
- Monthly articles written to their technical standard
- Published straight to their WordPress site
- Sent to their customer list via Mailchimp
- Posted automatically to LinkedIn and Facebook
- Approval step before anything is published
What happened
The Grain Storage Review now lands in their customers’ inboxes every month without anyone at Jaylon lifting a finger. One write-up becomes a Mailchimp send, a published article and posts on two social channels, so their expertise reaches the people who buy from them instead of staying in someone’s head. It arrives on time every month, and it costs their team no time at all.
Want the same?
Tell us what you do and we’ll come back with a plan and a fixed quote. No obligation.